Trend Watch

Search Results

Friday, August 15, 2008

Latest alliance news from British Airways

I got this to inbox from BA since i am a club member:


I am writing to you to ensure that you are one of the first to hear
about the latest news from British Airways. Today we have reached
agreement with American Airlines and Iberia to form a joint business,
which if approved, will enable us to co-operate on flights from the UK
and Continental Europe to the US, Canada and Mexico.



We plan to file for worldwide anti-trust immunity from the US
Department of Transportation. The European Commission will also review
the deal. If successful, we will be able to form a closer working
relationship providing significant benefits for customers. All three
airlines will continue to operate under our separate brands.



Closer working will create opportunities to enhance customer benefits.
It will enable us to better align schedules giving more access to
destinations and improving connections through key airports. Other
benefits for customers include greater opportunities to earn and use
frequent flyer miles on the other airlines' transatlantic network along
with enhanced frequent flyer tier features. Our Executive Club members
will continue to be able to enjoy lounge access with British Airways
and its oneworld partners as they do today.



Our overall aim is to continue to deliver an upgraded travel experience
to you. Financial efficiencies that the joint business agreement will
give British Airways will help us to continue to invest further in our
products and services, despite the demanding economic environment that
the airline industry faces.



It is both a challenging and exciting time for British Airways and I
will ensure that you are updated on developments as the proposed
venture nears completion.





Warm regards,



Sarah Keyes

Executive Club Manager

0 comments:

Watch the latest videos on YouTube.com